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Creating chronic condition content that drives community
I joined Healthline in 2021 to help launch their new chronic condition community brand, later named Bezzy. On a team of three, I played a key role in defining our brand and content strategy, sourcing a cohort of writers and content creators, and collaborating with a diverse cross-functional team on the GTM strategy for our 9 Bezzy platforms.
Since, 2022 I have continued to contribute to Bezzy in a freelance capacity focused on editorial content and content strategy for Bezzy Migraine.