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Establishing a new behavioral-science powered solution to workplace burnout

Project Type

Pre-Seed Start-Up Consulting




Brand Strategy, User Research, Market Research, Wireframing and UX, In-App Content, Pitch Decks

Learn more about BrightPath's tool Joona

In 2020, when workplace burnout, especially in the healthcare industry was at an all-time high, I was brought on to lead strategy and market research for a pre-seed start-up, BrightPath, launching their first product: Joona. I leveraged my behavioral science and narrative medicine background to develop a new consumer-facing health-tech app with a team of entrepreneurs, medical professionals, and data scientists.

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